Kapiti Beach FM Listen Live
Beach FM has historically been “tagged” as being a station for the “older” listener. That is all good. But…
With the recent change in ownership and Management (July 2011) , Beach FM is developing further into a station with new get up and go and is being injected with new vitality. There is new Life in this old girl!
Beach FM’s listener base is growing and gaining an even stronger following in the 40 + age group.
Remember: The 40+ age group is:
- The most affluent sector in the marketplace.
- Enjoying disposable income.
- Hugely influential in conveying “the message” to their family both young and old.
- Kapiti Coast and Horowhenua has over 20% of its population being over 55 years of age (national average is 12%)