Promotion Targets Aussie Tourists

June 7, 2018

Kāpiti’s epic coastline, natural beauty, wildlife and culinary delights are being showcased to thousands of Australians this month in a new ad campaign.


Launched this week on Facebook, the promotional video was created by the Wellington Regional Economic Development Agency (WREDA) in collaboration with Kāpiti Coast District Council. It showcases Kāpiti Island as an easy day trip from Wellington, aiming to attract some of the 250,000* Australian tourists who visit Wellington city each year.


General Manager of Destination and Marketing at WREDA, David Perks, says Kāpiti Island captivates all who visit and Australian visitors will be no exception.


He says Kāpiti Island is one of the true jewels of the Wellington region and showing that this

incredible eco-sanctuary is a stone’s throw from the city will really appeal to Australian visitors,

especially those from Sydney and Melbourne for whom an hours

travelling time is just their

morning commute.

The campaign will run for two weeks on Facebook from 4 June targeting

families, independent

professionals and baby boomers on Australia

s eastern seaboard.


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